TBS International Winter School Digital Marketing Strategy Syllabus 2025 Lecturer: Debbie Gorval, B.Ed., M.A.E.D.L. Professor at Kwantlen Polytechnic University, Vancouver, CANADA. Prof. Gorval’s expertise is consulting in the fields of digital solutions...
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TBS International Winter School Digital Marketing Strategy Syllabus 2025 Lecturer: Debbie Gorval, B.Ed., M.A.E.D.L. Professor at Kwantlen Polytechnic University, Vancouver, CANADA. Prof. Gorval’s expertise is consulting in the fields of digital solutions and social networking, information technology, management information systems, e- commerce, and corporate ethics. She is currently a consultant in digital marketing (social media) and since 2000, she has been an instructor in the School of Business at Kwantlen Polytechnic University in Vancouver, British Columbia, Canada. Format: In-person; TBS Toulouse Campus ECTS credits: 7 Total Hours: 30 in-class contact hours Pre-requisites: This course is appropriate for undergraduate students with a basic knowledge of economics, mathematics, and statistics. Final course grade: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F Aims of the course: Enhance yo
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