INTERNATIONAL MARKETING AND ETHICS Lecturer Name and email address Mariana Bassi Suter m.bassi-suter@tbs-education.fr Nikolay Slivkin n.slivkin@tbs-education.org Duration of the module (total hours) 30 hours Overview of the module: This module aims to...
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INTERNATIONAL MARKETING AND ETHICS Lecturer Name and email address Mariana Bassi Suter m.bassi-suter@tbs-education.fr Nikolay Slivkin n.slivkin@tbs-education.org Duration of the module (total hours) 30 hours Overview of the module: This module aims to provide students to develop a comprehensive understanding and insight into the foreign trade dynamics, the major issues, and challenges related to the formulation and implementation of a marketing strategy abroad considering ethical concerns. It is designed to build student’s knowledge, awareness and practical skills regarding marketing- related decisions and ethics in the international context. It offers to students the foundations to comprehend the reasons to develop businesses in international markets, as well as the relevance of marketing activities and ethical practices when conducting business across borders. Students will explore theoretical models of international marketing and will gain insight into skills and tools to build an i
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