Digital Marketing TBS Online Summer Courses Syllabus 2021 Lecturer: María Eugenia Ruiz Molina, Visiting Lecturer at TBS. PhD in Economics and Business Administration, Spanish, Full Time Lecturer at Universitat de València, Spain Course Format: Online using...
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Digital Marketing TBS Online Summer Courses Syllabus 2021 Lecturer: María Eugenia Ruiz Molina, Visiting Lecturer at TBS. PhD in Economics and Business Administration, Spanish, Full Time Lecturer at Universitat de València, Spain Course Format: Online using Zoom Software and TEAMS for student coaching. ECTS credits: 6 Course Breakdown: 10 x 2 hour classes + each group will have 4 x 30 min coaching sessions Pre-requisites: This course is appropriate for undergraduate students with basic knowledge in Marketing Management. Evaluation: Course assessment will be based on class participation (10%), individual assignments on case studies (45%) and a team project (45%). Regarding the team project, students will be asked to propose a digital marketing plan for a product/brand. Full details about the requirements for this group assignment (content required, word limit, deadline, etc.) will be provided at the beginning of the course. FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Go
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