DIGITAL MARKETING Lecturers: Olivier Buigues - Visiting Lecturer Course Format: On Campus. ECTS credits: 6 Course Hours : 25 Contact Hours Pre-requisites: this course is appropriate for undergraduate students with a basic knowledge of economics, mathematics...
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DIGITAL MARKETING Lecturers: Olivier Buigues - Visiting Lecturer Course Format: On Campus. ECTS credits: 6 Course Hours : 25 Contact Hours Pre-requisites: this course is appropriate for undergraduate students with a basic knowledge of economics, mathematics and statistics. Evaluation: 40% teacher grading the group presentations. 30% all students grading the group presentations. 30% individual grades from your team mates. FINAL COURSE GRADE 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE The course aims at: • As technology is becoming a commodity, marketing is now the key to a successful and profitable business. The students will get a practical and general knowledge Digital Marketing. • The students will learn to use real digital marketing tools. These skills that are valuable on a Resume or to launch a business.
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