Track / Module / Course title Level Teaching language(s) Online marketing and communication within the tourism industry B3 English Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line Online ECTS credits Online hours face...
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Track / Module / Course title Level Teaching language(s) Online marketing and communication within the tourism industry B3 English Total Contact hours Self-learning hours (no contact) Number of learner Face-to- Off-line Online ECTS credits Online hours face Group Individual Group Individual 5 100 36 15 17 10 22 General Objectives and brief description of the program / track / module / course Because tourism turns out to be a major and early user of innovations and new technologies, this module explores its innovative online strategies. Tourism marketing is also in full revolution due to the diversification of the distribution channels and to the fierce competition of the collaborative accommodation. This module has the ambition to describe best practices regarding online marketing and communication in tourism industry (website, social networks, application on mobile phone, and marketing campaigns). Link/Alignment with Program Learning Objectives Weak Moderate Stron Learning Objectives
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