Course title Level Teaching language(s) Experiential Marketing M1 English Contact hours Self-learning hours (no contact) Number of Total learner Off-line Online ECTS credits hours Face-to-face Online Group Individual Group Individual 5 90 30 - 25 10 15 10...
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Course title Level Teaching language(s) Experiential Marketing M1 English Contact hours Self-learning hours (no contact) Number of Total learner Off-line Online ECTS credits hours Face-to-face Online Group Individual Group Individual 5 90 30 - 25 10 15 10 General Objectives and brief description of the module Experiential Marketing is a new good alternative. It is a brand-new approach to reach, communicate and interact with consumers in nontraditional ways. It aims to allow the customers to live and feel for example the brand of a product/service, a city, or a country. Good experiences produce good emotions and therefore, stronger and vivid memories that typically are shared with the surrounding people either physically (word-of-mouth, face to face conversations) and/or virtually (social media interactions: Facebook, Twitter, etc.). Today the globalization, the easy access to technologies (internet, smartphones and tablets) and the social media are bombarding people with all kind of in
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