Handbook of Public Relations 12e

Handbook of Public Relations 12th edition Editors: R Benecke and I Meyer Contributors: R Rampersad and K Skinner Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and... More

Handbook of Public Relations 12th edition Editors: R Benecke and I Meyer Contributors: R Rampersad and K Skinner Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with local contexts to ensure a decolonised approach and relevant theories. New to this edition An in-depth look at the metamodern paradigm Critical review of international approach to practice Strong focus on ethics, activism and AI Updated overview of the media landscape and key media institutions in South Africa. EduZone Lecturer: PowerPoint® slides, question bank, case study bank and solutions manual Student: Question bank Table of contents October 2024, 384 pp Part 1: What is public relations? Print ISBN 978019 Less