Graphic Design Research Review

When choosing the graphic design for your business signs, should you keep it simple or try to create something more complex? In today’s post, our graphic design team reviews research by the Interdisciplinary Journal of Signage and Wayfinding and the... More

When choosing the graphic design for your business signs, should you keep it simple or try to create something more complex? In today’s post, our graphic design team reviews research by the Interdisciplinary Journal of Signage and Wayfinding and the Signage Foundation to answer this enduring advertising question. Read on to learn more, or call (972)-428-3200 to speak directly with a graphic design expert in Carrollton, TX. Graphic Design Research Review: The Value Of Visual Complexity Time and time again, studies have shown that signs boost sales. For example, in a seminal report published by the Signage Foundation, researchers found that the addition of a single on-premise sign could boost revenue by as much as 15% (Signage Foundation, 2012). But not all signs are created equal, and in order to get results like these, you’ll need to choose the right graphic design for the job. Traditionally, many graphic designers favored the less is more philosophy, but new research by the Inte Less