STARBUCKS AS A BUSINESS UNIT WHAT DO OTHERS THINK ABOUT STARBUCKS? Let's start from a fairly common fact "people think and affirm that Starbucks is a franchise" well, here is a question, why is it not a franchise? Well, let's answer the question, basically...
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STARBUCKS AS A BUSINESS UNIT WHAT DO OTHERS THINK ABOUT STARBUCKS? Let's start from a fairly common fact "people think and affirm that Starbucks is a franchise" well, here is a question, why is it not a franchise? Well, let's answer the question, basically the company has as references to train its staff and have control of its stores through granting licenses to recognized companies and here another question arises so be prepared because it will not be the last, how is a franchise and a license different? Well, the difference is that when giving a franchise, not only the maraca and the rights are transmitted, as in the licenses, but also the "know - how" of the business, or what is equal to the operating system to achieve the expansion of the unit. of business, that is why Starbucks does something curious which is to open stores in existing markets and penetrate within the competition with high quality products and get out of that commercial jungle completely in thread. Contrary to wh
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