Emma Ash CODES AND CONVENTIONS • Lyrics – meaning of the song • Music (the mood/tone of the song itself – is it up tempo or melodic) • Mise en scene of the music video: Setting, location, costumes, props, makeup • Camerawork, shots, angles (media language)...
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Emma Ash CODES AND CONVENTIONS • Lyrics – meaning of the song • Music (the mood/tone of the song itself – is it up tempo or melodic) • Mise en scene of the music video: Setting, location, costumes, props, makeup • Camerawork, shots, angles (media language) • Editing (media language) • Lighting used in the music video (High Key, Low Key, naturalistic • Inter-textuality • Structure – Performance/Narrative/Mixture • Star Image/The Brand/General Representations • Voyeurism/Looking • Context of the music video Does it link to society? What does it say about the artist? Why was the song created? • There is a relationship between the lyrics and the visuals (with visuals illustrating, amplifying or contradicting the lyrics • There is a relationship between the music and the visuals (again with visuals illustrating, amplifying or contradicting the music) • Particular music genres may have their own music video style and iconography (such as live stage performance in heavy rock) • There is a dem
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