Theory Tuesday The purples/pinks and the female in the adverts seem to imply that the product is for the female market. The colours also suggest that the perfume will smell sweet as the candy like colour scheme highlights this. Furthermore the font is...
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Theory Tuesday The purples/pinks and the female in the adverts seem to imply that the product is for the female market. The colours also suggest that the perfume will smell sweet as the candy like colour scheme highlights this. Furthermore the font is written in cursive to make it seem more personal and feminine. The colour choice of the font is used to make the name stand out and stick in your head. Fantasy has connotations of idealistic and perfect and therefore suggests you will live your fantasy when you buy this product. The headline “fantasy” creates the impression that men will instantly view them as attractive, as the women in the image, when they wear this perfume. Moreover, her lifestyle could be seen as a fantasy to an individual living a normal life. The use of Britney Spears makes the audience idolise her and make the audience believe that by buying the product you can be as successful and talented as her. The use of the TM means no one else can use her name and
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