International Retailing - GAS Jeans

Organisations, regardless of size, are increasingly competing within global markets. Considering the contextual issues surrounding internationalisation such as cultural proximity, push pull factors, as well as stages of internationalisation and the... More

Organisations, regardless of size, are increasingly competing within global markets. Considering the contextual issues surrounding internationalisation such as cultural proximity, push pull factors, as well as stages of internationalisation and the Marketing strategy chosen to promote the brand when entering the new market. Less