Magazine Cover Analysis

Vogue cover analysis:  This Vogue cover features a long shot of Rihanna, posing in powerful manner. Rihanna is directly addressing the audience through eye contact, causing them to subtly build a personal relationship with her, where they feel as if they... More

Vogue cover analysis:  This Vogue cover features a long shot of Rihanna, posing in powerful manner. Rihanna is directly addressing the audience through eye contact, causing them to subtly build a personal relationship with her, where they feel as if they are being personally addressed by Rihanna, and therefore inclined to buy the magazine as a result of this relationship. The use of direct address further encourages an active audience, who are more likely to purchase and read the magazine, as well as enthusiastically engage with the content included in it. Direct eye contact also causes Rihanna to appear as a powerful figure, who has power over the audience to almost compel them into buying the magazine, as well as initiate a synthetic relationship with each consumer individually.  Rihanna is further represented with dominance through her body language and pose on the cover’s main image. She can be seen almost strutting out of the water surrounding her, where it is made to feel as if Less