5 Writing Tips to Boost your Rewards Program Engagement zinrelo.com/5-writing-tips-to-boost-your-rewards-program-engagement.html Guest April 25, Post 2019 Recently, I was at the drive-up window at my bank. When the teller returned to the window with my...
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5 Writing Tips to Boost your Rewards Program Engagement zinrelo.com/5-writing-tips-to-boost-your-rewards-program-engagement.html Guest April 25, Post 2019 Recently, I was at the drive-up window at my bank. When the teller returned to the window with my deposit slip, she stated, “Did you know that you have 20,000 rewards points worth $300?” I had no idea. She then explained to me that if I have online banking, there is a link for the rewards program to the left of my landing page. I access my online accounts to check balances and to see what has cleared, to pay my bills, and to occasionally transfer money from one account to the other. Rewards program? I didn’t even know I was part of one. What could have worked better maybe is, a separate landing page with details of the program or communication from the bank, to keep the program in the top of my mind! Majority of the companies are turning to rewards program with a two-fold objective to reward loyal customers (thus retaining them) and
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