Dove Campaign for Real Beauty Case Study

This is a case study on the Dove Campaign for Real Beauty. We found that the ongoing campaign had been a huge success thus far, and that it was setting a precedent for female marketing. Dove was producing meaningful content through storytelling and hard... More

This is a case study on the Dove Campaign for Real Beauty. We found that the ongoing campaign had been a huge success thus far, and that it was setting a precedent for female marketing. Dove was producing meaningful content through storytelling and hard statistics on the female perspective. Less