Event: Show Me Your MuMu Trunk Show Event Date: Saturday, April 25, 2015 Event Location: Soca – Birmingham, AL Social Media Promotion Plan Planning Goal: 1. Increase awareness of the Show Me Your MuMu trunk show to the Birmingham, Alabama area and the Soca...
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Event: Show Me Your MuMu Trunk Show Event Date: Saturday, April 25, 2015 Event Location: Soca – Birmingham, AL Social Media Promotion Plan Planning Goal: 1. Increase awareness of the Show Me Your MuMu trunk show to the Birmingham, Alabama area and the Soca audience Objectives: 1. Increase followers on all social media platforms by 20% 2. Increase store traffic for the event by 20% 3. Aim for event attendance to be 500 people** 4. Aim to have at least 30% of customers who attend the event to buy at least one Show Me Your MuMu item (If 500 customers were to attend the event and each MuMu piece is approximately $130, this would result in sales of approximately $21,255 with a 0.09 percent sales tax.)** **Note: These numbers are figures I decided on without any knowledge of Soca Clothing’s usual consumer traffic. If I were an employee of Soca, I would be sure to research the usual traffic to the store for events like this one and set a measurable objective that is cohesive to the store’s us
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