Hedge fund managers can benefit greatly from a visible and transparent online presence, according to Warren Zenna, principal at marketing and consulting firm Zenna Consulting Group.
In a study of more than 150 U.S.-based hedge fund managers with assets...
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Hedge fund managers can benefit greatly from a visible and transparent online presence, according to Warren Zenna, principal at marketing and consulting firm Zenna Consulting Group.
In a study of more than 150 U.S.-based hedge fund managers with assets under management of at least $100 million, only 22% of firms had both an enhanced LinkedIn page and a fully functioning Web site, two of the most important digital mediums utilized by investors seeking more transparency in the hedge fund space.
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