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PRESS RELEASE, February 13th
, 2014
Novumed LLC, Tampa
Matthew Vail, Business Development Manager
Telephone: +1 813 223 3446
E-Mail: matthew.vail@novumed.com
East German doctors prescribe significantly more high-priced
biopharmaceutical medication than...
More
1/2
PRESS RELEASE, February 13th
, 2014
Novumed LLC, Tampa
Matthew Vail, Business Development Manager
Telephone: +1 813 223 3446
E-Mail: matthew.vail@novumed.com
East German doctors prescribe significantly more high-priced
biopharmaceutical medication than West German doctors
127 % higher revenues of pharmaceutical companies per physician and year in Eastern
Germany. Doctors in the east with traditionally lower price sensitivity. Differentiation of
different products is hardly used.
Over 20 years after the reunification
there are big differences in the prescription
habits of high priced biopharmaceutical
medication (biologics) in East and West
Germany. Pharmaceutical companies averagely
earn more than twice the amount in the east, per
physician and year, than in the west with certain
biologics. What are the reasons for this and what
are implications for pharmaceutical firms and
cost drivers?
NOVUMED® analyzed the distribution
capabilities in the German pharmaceutical
market by using tw
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