Delta Airlines TV Commercial Script Idea

Michelle Lolley RTVF 3350 September 23, 2013 Delta Airlines TV Commercial – Copy Rationale Delta Airlines’ target audience includes all travelers. This particular commercial emotionally appeals more to traveling families, possibly on vacation, due to the... More

Michelle Lolley RTVF 3350 September 23, 2013 Delta Airlines TV Commercial – Copy Rationale Delta Airlines’ target audience includes all travelers. This particular commercial emotionally appeals more to traveling families, possibly on vacation, due to the references to Walt Disney’s Peter Pan. I also wanted to appeal to anyone with the sense of imagination and adventure that the memory of Peter Pan inspires. No specifics of the company are mentioned, but it emphasizes that Delta offers flights. The main emphasis of the commercial is the feeling I am associating with Delta. The company’s past commercials have been more serious and adultfriendly ways of conveying inspiration. I wanted to introduce a more childlike approach, nostalgic to many adults, that reconnects them to the miracle of flight. Less