Atlanta Braves Case Study

I. Research A. Mission The mission statement of the Atlanta Braves organization is: The Atlanta Braves want to make a difference in our community. Winning is obviously our goal, but just as important is the mark the Atlanta Braves leave on the lives of our... More

I. Research A. Mission The mission statement of the Atlanta Braves organization is: The Atlanta Braves want to make a difference in our community. Winning is obviously our goal, but just as important is the mark the Atlanta Braves leave on the lives of our fan, especially our young fans. The more involved we get in the community, the more enriched our lives and the lives of our fans will be. The Braves connection and commitment to our neighbors reaches far beyond the walls of Turner Field, it extends to the hearts and homes of the many people that support our team. We will work rigorously to improve the quality of life and share our love of baseball with our community (Atlanta Braves Organization, 2001). The mission statement demonstrates that the Braves organization places a major focus on the fan experience and giving back to the local community. To the Braves, enhancing and giving back to the community are more important than the win-loss record each season. While the Braves organiz Less