Mobile wallets:
QR code technology
builds on consumer trust
As consumers become increasingly savvy about Internet and
mobile-based banking services, they are demanding products
and services that meet their needs, provide mobility, and
honor their...
More
Mobile wallets:
QR code technology
builds on consumer trust
As consumers become increasingly savvy about Internet and
mobile-based banking services, they are demanding products
and services that meet their needs, provide mobility, and
honor their affinities—and they have demonstrated that
they’re willing to switch to get what they want. Nonetheless,
many financial institutions remain skeptical about the
impact new payment technologies will have on their costs,
security, and revenue. It’s become clear that if financial institutions are to attract and retain cardholders, they must offer
innovative and personalized mobile services that complement
the banking experience while still maintaining the level of
protection, security, and trustworthiness that consumers
have come to expect. This paper will discuss some solutions.
As they look to meet
consumer demand,
financial institutions
are starting out with
some important
advantages.
0% 25% 50%
44%
Source: Vantiv/Mercator Insight Research 2013
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