Part I: Client Analysis
Alissa Best
PRCM 3050
Client Analysis Paper
Company: OPI Products Inc.
Mission
The mission of OPI is to produce a full range of hand and nail care products that create
and maintain a healthy, clean canvas and create looks that are...
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Part I: Client Analysis
Alissa Best
PRCM 3050
Client Analysis Paper
Company: OPI Products Inc.
Mission
The mission of OPI is to produce a full range of hand and nail care products that create
and maintain a healthy, clean canvas and create looks that are desirable among fashionable
women. Quality and safety are the top “must-have” attributes for any product that bears the OPI
name (OPI Products Inc., 2013).
History
It’s a rare occurrence to walk into a nail or beauty salon without a shelf filled with bottles
of OPI nail polish. In fact, it would even be difficult to find a drugstore that didn’t have some
kind of representation of the brand on its shelves. Although now popular for its range of nail and
hand care products, OPI didn’t begin as a component of the beauty industry. Founded in 1981,
OPI began as a manufacturer of artificial dental appliances. OPI’s founder, George Schaeffer,
experienced a great deal of trial and error before discovering the nail and hand care industry.
After
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