Vol. 42, No. 34 AUGUST 19, 2024 Is Corporate Social Responsibility Really Worth it? BY JOSE C. ROMANO President & CEO Zoo Miami Foundation In the compli- cated world of cor- porate decision making, where profits reign supreme and con- sumers sometimes feel...
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Vol. 42, No. 34 AUGUST 19, 2024 Is Corporate Social Responsibility Really Worth it? BY JOSE C. ROMANO President & CEO Zoo Miami Foundation In the compli- cated world of cor- porate decision making, where profits reign supreme and con- sumers sometimes feel like a means to an end, a newish concept has taken center stage: Cor- porate Social Re- sponsibility (CSR). Promising to balance the fine line between altruism and capital- ism, CSR is a modern-day balancing act for corporations, hoping to impress us with their ethics while keeping the profits rolling. In the olden days, as my kids refer to my youth, a company just had to worry about making a decent product, marketing it and selling it! Today's consumers are more dis- cerning, more connected, and more de- manding. They don't just want a product; nates millions to education while quietly si- companies they perceive as doing good. It's perform their counterparts in stock market they want a product with a conscience. phoning off billion
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