BACKGROUNDER
The Ultra Music Festival was created by two business partners, Russell Faibisch and
Alex Omes, in Miami, Fla.
in 1999.
Faibisch and Omes shared a mutual love for electronic music
and quickly became close friends as well as business partners....
More
BACKGROUNDER
The Ultra Music Festival was created by two business partners, Russell Faibisch and
Alex Omes, in Miami, Fla.
in 1999.
Faibisch and Omes shared a mutual love for electronic music
and quickly became close friends as well as business partners.
The duo, looking to seize the
opportunity to capitalize on Miami s growing electronic music scene, came up with the idea of
holding a beachside party during Miami s Winter Music Conference.
The Winter Music Conference was an industry event that had been launched in 1985 as a
way for electronic artists, DJs, producers and promoters to come together for meetings and
seminars.
During the week of the conference, many famous artists performed sanctioned dance
parties and concerts at nightclubs throughout Miami.
Thousands of electronic dance music
(EDM) fans from all over the world soon began flocking to Miami for the performances held
during the conference.
With so many people coming to town for the conference, Faibisch and
Omes took
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