Responsive Mobile Friendly Email Newsletters Design
Newsletters have been around for ages.
Lately, they’ve enjoyed a remarkable
resurgence in popularity: businesses have realized that the newsletter is a key
contact point to entice new customers as well as...
More
Responsive Mobile Friendly Email Newsletters Design
Newsletters have been around for ages.
Lately, they’ve enjoyed a remarkable
resurgence in popularity: businesses have realized that the newsletter is a key
contact point to entice new customers as well as retain their current ones.
Why now? Staring down the barrel at the holiday season, eMarketer’s statistics
show that in 2011, retail mcommerce sales were $13 billion.
This year that
figure climbs to $41 billion and is expected to rocket to $113 billion in 2017! 44
percent of all email is now read on a mobile device: smart business owners
know their newsletters must appeal to that ever-growing percentage.
A major
cause of users either deleting or unsubscribing from a newsletter lies in its
readability on a phone.
If users must scroll to read or, worse, the content isn’t
rendered properly, they often delete instead.
How to rectify this?
A quick, inexpensive responsive design, of course.
A custom responsive
newsletter designs ‘res
Less