Why Does Postcard Marketing Work in this Day and Age
When was the last time you ever received a post card? And when was the last time you send one!
So is it time yet for obituaries on the humble post card that has duly served us for hundreds of
years? No...
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Why Does Postcard Marketing Work in this Day and Age
When was the last time you ever received a post card? And when was the last time you send one!
So is it time yet for obituaries on the humble post card that has duly served us for hundreds of
years? No not yet! When used properly, post cards can be the most effective means of marketing.
To those who claim to have failed in this effort, the fault probably lies with the effort and not
with the technique per se. Your postcard marketing technique may have failed because;
a) Your message wasn’t clear: Most marketing promotions fail because the copywriting isn’t
slick and clear. When the prospective customer is not given a clear motive to be achieved
from your content, he is naturally going to bin it. And you have only a few seconds to grab
his attention. Images should be clear and related to the content and the promo. Thus, clarity
is undoubtedly the most important aspect of all.
b) You give too soon: Ever thought why do advertisements ro
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