How PPC Practitioners Can Communicate to Managers Effectively
New media communication professionals such as those working in a PPC marketing company
or a search engine marketing company ironically encounter a lot of difficulty when it comes to
communicating...
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How PPC Practitioners Can Communicate to Managers Effectively
New media communication professionals such as those working in a PPC marketing company
or a search engine marketing company ironically encounter a lot of difficulty when it comes to
communicating with clients (for those working in an agency) or the management (for those
working in-house).
Every PPC practitioner has his or her own piece of horror story to tell when it
comes to clients or manager getting angry because something was lost in the communication
along the way.
At the end of the day, every PPC marketing company or in-house PPC marketer knows that no
matter how great the results are or no matter how hardworking a professional is, there’s no point
if the chief stakeholders or primary decisions makers do not appreciate any initiative you’re
doing.
Speak the Language of Business
This is a problem that plagues practitioners who specialize in a particular service, not just pay
per click marketers in a search engine mar
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