Krannert Graduate School of Management
Purdue University
GLOBAL MARKETING MANAGEMENT
CCOOUURRSSEE SSYYLLLLAABBUUSS –– MMGGMMTT6644990000--FFAALLLL 22001122
RAWLS 3058 T/Th 08000920
Dr.
Henry R.
Feeser (Hank)
e-mail: hank@feeser.
net
Class Web...
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Krannert Graduate School of Management
Purdue University
GLOBAL MARKETING MANAGEMENT
CCOOUURRSSEE SSYYLLLLAABBUUSS –– MMGGMMTT6644990000--FFAALLLL 22001122
RAWLS 3058 T/Th 08000920
Dr.
Henry R.
Feeser (Hank)
e-mail: hank@feeser.
net
Class Web Site:
http://www.
mgmt649.
com
Office hours: Before/after
class café area second floor Rawls Hall
COURSE DESCRIPTION:
Introduction:
The Oxford University Press defines global marketing as “marketing on a worldwide scale
reconciling or taking commercial advantage of global operational differences, similarities
and opportunities in order to meet global objectives.
” This course is about "management"
of such efforts on the part of both US-based and Foreign-based companies without
country of orgin bias.
We will indeed "Think Global" while acting locally in this course.
Course Overview & Objectives:
The course will provide students with access and in-depth exposure to firms that are
actively grappling with Global Marketi
Less
