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Auto Responder
One of the more current developments on the email marketing front is the use of auto responders, or
automated emails, that happen in a set sequence after a user s email address is captured.
Typically the
end goal of an auto responder email...
More
1
Auto Responder
One of the more current developments on the email marketing front is the use of auto responders, or
automated emails, that happen in a set sequence after a user s email address is captured.
Typically the
end goal of an auto responder email series is converting that user to a purchaser or customer.
In this
section, we ll introduce you to what an auto responder is, how to use them, the pros and cons, and
some basic best practices.
Auto responders offer unique benefits in that they can produce results with a
limited amount of effort on your part after the initial build out of the program.
However, auto
responders also present some challenges and best practices that should be considered when
determining the role of an auto responder in your email marketing mix.
What is an Auto Responder and How Does it Work?
An auto responder is exactly what it sounds like – it is an automated sequence of emails that are
triggered when a user signs up for an email list or provides an
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