Mark Schulhof Stresses On the Need For Better Donor Communication Strategies

Mark Schulhof Stresses On the Need For Better Donor Communication Strategies With the changing times, people’s approach towards non-profit organizations and charities has also undergone a tremendous change. Unfortunately, a large number of non-profits... More

Mark Schulhof Stresses On the Need For Better Donor Communication
Strategies
With the changing times, people’s approach towards non-profit organizations and charities has also
undergone a tremendous change.
Unfortunately, a large number of non-profits choose to turn blind eye
to the ongoing changes and continue to follow the outdated means of communicating with donors,
which naturally affects their fundraising capabilities.
In view of the changing outlook of the donors, to
Mark Schulhof, the CEO of Quadriga Art, has stressed on the need for non-profits to adapt better donor
communication policies.

According to Mark Schulhof, non profits should base their marketing strategies on the changing
landscape of the country and society they are operating in.
It is vital for non-profits to consider factors
including regulatory and legislative reforms, market consolidation, media fractionalization, changing
demographics, instant information overload and the struggling economy before finalizin Less