Reaching Your Community With
Targeted Health Information
Written by Michael Saks for SRJ Marketing
I mentioned in the last article about positioning your hospital group website as an
information media hub for your patients and community. Facebook is one way...
More
Reaching Your Community With
Targeted Health Information
Written by Michael Saks for SRJ Marketing
I mentioned in the last article about positioning your hospital group website as an
information media hub for your patients and community. Facebook is one way to drive them
to your articles and information on health topics. That is not the only way. Another very
effective way is targeted health issue mailing lists.
A Smaller More Specific List
Now this could be a great complement to your regular larger mailing. These smaller topic
lists would be a way to target specific needs since they will be filled with people looking for
topics specific information. For example say you need to get a new article on cardiovascular
health to your community. You can choose to make a it part of a general mail newsletter or
you can target it to just people who signed up for the specific newsletter. In the case of
sending it to a topic specific group is you may choose to be more detailed in your
information
Less
