Educating In A Crowded Digital Space
Written by Michael Saks For SRJ Marketing
A large portion of medical marketing is educating the people. Managing the health of millions of
people requires using education to get them to make better choices. These...
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Educating In A Crowded Digital Space
Written by Michael Saks For SRJ Marketing
A large portion of medical marketing is educating the people. Managing the health of millions of
people requires using education to get them to make better choices. These better choices lead to
less medical problems. This of course brings about a positive bottom line. It is a product, service,
and process all at once. It’s success also relies heavily on a huge factor which does not favor
temperance. That factor is human nature. Humans, especially Americans, do not want to be told
what to do. They do not want pesky health warnings to interfere with their fun. This does not
make educating them to make better decisions very easy.
Reach them in powerful ways
Since scores of medical professionals and groups advertise, you have to find ways to stand out.
On top of that you have got to reach the over stimulated X and Y generations who see tens of
thousands of media images a day. This has made reaching t
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