Tequila isn?t just for "Spring Breakers", margaritas or ?bad? girls anymore.
Tequila sales are continuing to grow at a healthy clip, driven by the popularity of
Mexican and Southwestern dining and consumer interest in upscale, distinctive
potables.
While...
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Tequila isn?t just for "Spring Breakers", margaritas or ?bad? girls anymore.
Tequila sales are continuing to grow at a healthy clip, driven by the popularity of
Mexican and Southwestern dining and consumer interest in upscale, distinctive
potables.
While the big brands continue to dominate, other brands are showing
considerable strength.
Sales of aged tequila have followed the trend of single-batch bourbons.
Ordinary
tequila sales rose 5.
8 percent in 2004, according to Nightclub & Bar Magazine.
Sales of aged tequilas are 5 percent higher than in 2003.
And the trend is
predicted to continue.
Liquor stores, restaurants and bars are reporting the same.
"My Tequila business is probably up close to 40 percent over the past two years,"
reports Joseph Azalino, Scotti?s Wine and Liquors, in Palm Beach, Florida.
"We re
seeing huge growth.
We have basically doubled our selection from four or five years
ago.
A lot of smaller, super-premium Tequilas are now becoming very, very popular
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