How to Stop Gray Market and Counterfeit Piracy

HOW TO STOP GRAY MARKET AND COUNTERFEIT PIRACY Theft. Piracy. Counterfeits. Gray market activity. These words and their implied threat to any company’s bottom line intimidate even the most intrepid executive. While some executives chalk up gray market... More

HOW TO STOP GRAY MARKET AND COUNTERFEIT PIRACY Theft. Piracy. Counterfeits. Gray market activity. These words and their implied threat to any company’s bottom line intimidate even the most intrepid executive. While some executives chalk up gray market activity as “the cost of doing business,” we at New Momentum and Archstone Consulting believe that companies can proactively recapture lost revenues, market share, and brand reputation through tightening their value chains. They can accomplish this by implementing an end-toend structured process for analysis, utilizing state-of-the art Enterprise Risk Management (ERM) software solutions, and subsequently shut down illegal activity. New Momentum, a leading provider of SaaS-based Enterprise Risk Management (ERM) software, and Archstone Consulting LLC, a leading strategy, operations and CFO Advisory management consulting firm, recently teamed up to educate enterprises on how to regain the revenues lost through unauthorized gray market Less