Technology and the growth of e-commerce have given organizations opportunities to expand their businesses to newer markets. However, the vast use of the internet by the business houses, corporate and the consumers have also opened up avenues for the growth...
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Technology and the growth of e-commerce have given organizations opportunities to expand their businesses to newer markets. However, the vast use of the internet by the business houses, corporate and the consumers have also opened up avenues for the growth of grey market sales and counterfeit items. The frequent technological evolutions, have paved way for IT sector and the organizations to come up with collaborative proactive solutions to tackle such issues.
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