Marketo Revenue Cycle AnalyticsTM
Marketo Revenue Cycle AnalyticsTM
is a powerful combination of methodology, products and services
that make it easy to measure, understand, optimize, and predict marketing’s impact on revenue
performance over time.
The...
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Marketo Revenue Cycle AnalyticsTM
Marketo Revenue Cycle AnalyticsTM
is a powerful combination of methodology, products and services
that make it easy to measure, understand, optimize, and predict marketing’s impact on revenue
performance over time.
The result? Marketing transforms itself from a cost center with narrow
influence to a credible driver of revenue.
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Benefits Snapshot
• Measure the revenue
cycle via a diciplined
methodology
• Understand the metrics that
drive revenue performance
• Monitor and optimize
marketing mix and spend
• Forecast marketing’s
impact on revenue in future
periods
• Evolve marketing from a
cost center to a revenue
driver
Marketers know that measuring the impact they have on revenue is an essential part of transforming marketing from a
cost center into a revenue generator, yet only 20% of companies say they excel at measuring the business performance of
marketing initiatives.
Until now, no marketing automat
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