Know the Different Types of Customers to Make the Sale
Amidst the ongoing affair of making sales, we often think of the customers in an
undifferentiated way.
It is our job to entice the customer and make a sale; we have our job
and they have their job....
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Know the Different Types of Customers to Make the Sale
Amidst the ongoing affair of making sales, we often think of the customers in an
undifferentiated way.
It is our job to entice the customer and make a sale; we have our job
and they have their job.
Unfortunately, it is more complicated than
that.
Just as you are different from other vendors, buyers differ from
one another as well.
To be truly successful in sales, it
is necessary to distinguish
between types of buyers.
In
analyzing your sales records, it
is not uncommon to find that a
s m a l l p e r c e n t a g e o f
customers produce a large
percentage of sales.
The rest of the buyers
come and go with no
method, buy when there
is a sale, happen to
stumble upon your store,
etc.
The following addresses different types of buyers and
the methods of approaching them.
• It was previously mentioned that a small number of customers will account for a large
amount of sales.
These are your loyal, repe
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